If you’re investing in content marketing, there’s roughly a 50% chance your efforts are a waste. And that’s a good thing. That number might seem extreme, but I’m going to back it up with 4 facts: 59% of advertising & Fortune 500 leaders do not believe their digital talent has the skills necessary to be very successful in content marketing (source: …
What’s the worst marketing advice you ever received?
Some bad advice is legendary. Like, “Floor it! There’s never any cops out at this time of night.” Or “Go ahead—what’s the worst that can happen?” (Which always precedes something truly terrible.) But what about bad business advice? What’s the worst advice you’ve even received? Did you take it? (And spend considerable time trying to counter it?) Or did you ignore it? Here’s how …