Every once and a while, an advance-fee fraud letter, often referred to as a Nigerian scam letter, makes its way past my spam filters to my inbox. Think there’s nothing we can learn about email marketing from overseas con artists? Think again. While I normally delete those letters at the first sight of “Dear Madam/Sir [insert requisite typo],” email marketing …
5 Ways to Improve Your Lead Nurturing Campaigns
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right. Looking back at some recent email nurturing wins we’ve had at MarketingProfs, I came up with these 5 tips for creating better lead nurturing campaigns to help you drive more sales, faster. 1. Address obstacles. There are …