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Content Marketing

Category Archive

Below you'll find a list of all posts that have been categorized as “Content Marketing”

50% of Content Marketing Efforts Are a Waste, and Why That’s Good for You

If you’re investing in content marketing, there’s roughly a 50% chance your efforts are a waste. And that’s a good thing. That number might seem extreme, but I’m going to back it up with 4 facts: 59% of advertising & Fortune 500 leaders do not believe their digital talent has the skills necessary to be very successful in content marketing (source: …

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content marketingmarketing strategy
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