You can’t nurture what you don’t convert. According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effective channel for generating revenue. However, more than 60% of B2B marketers report that their greatest marketing challenge for 2012 was generating more leads. To efficiently boost revenue in 2013, focus on generating more leads by improving your landing pages. …
5 Ways to Improve Your Lead Nurturing Campaigns
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right. Looking back at some recent email nurturing wins we’ve had at MarketingProfs, I came up with these 5 tips for creating better lead nurturing campaigns to help you drive more sales, faster. 1. Address obstacles. There are …