50% of Content Marketing Efforts Are a Waste, and Why That’s Good for You

If you’re investing in content marketing, there’s roughly a 50% chance your efforts are a waste. And that’s a good thing. That number might seem extreme, but I’m going to back it up with 4 facts: 59% of advertising & Fortune 500 leaders do not believe their digital talent has the skills necessary to be very successful in content marketing (source: …

Megan Leap50% of Content Marketing Efforts Are a Waste, and Why That’s Good for You

10 Annoying Stock Photos I Never Want to See Again

Most businesses today use stock photography in their digital marketing. From home pages, to landing pages, to blog posts and more—headset hotties and the teams they work with are everywhere. But are we selling ourselves short by taking the easy way out and selecting a stock photo to support our message and enhance our brand, when instead we could create truly …

Megan Leap10 Annoying Stock Photos I Never Want to See Again

5 Ways to Improve B2B Landing Pages

You can’t nurture what you don’t convert. According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effective channel for generating revenue. However, more than 60% of B2B marketers report that their greatest marketing challenge for 2012 was generating more leads. To efficiently boost revenue in 2013, focus on generating more leads by improving your landing pages. …

Megan Leap5 Ways to Improve B2B Landing Pages

5 Email Marketing Lessons from Nigerian Scam Letters

Every once and a while, an advance-fee fraud letter, often referred to as a Nigerian scam letter, makes its way past my spam filters to my inbox. Think there’s nothing we can learn about email marketing from overseas con artists? Think again. While I normally delete those letters at the first sight of “Dear Madam/Sir [insert requisite typo],” email marketing …

Megan Leap5 Email Marketing Lessons from Nigerian Scam Letters

Trick or Tweet: Top 8 Twitter Pet Peeves

Are you guilty of committing a Twitter faux pas? From typos in bios to automated direct messages, these are the gruesome Twitter pet peeves that could irk your profile visitors—and cost you followers. 1. Automated Direct Messages “Thanks for the follow. Let’s figure out how to work together!” “Nice to meet you. I offer social media consulting services. Hit me …

Megan LeapTrick or Tweet: Top 8 Twitter Pet Peeves

3 Common Social Media Marketing Myths

While working on my presentation on improving social media marketing for the MarketingProfs virtual conference, Digital Marketing World: Smarter Marketer, I couldn’t help think about some common social media marketing myths that really, well, drive me crazy. Before anyone focuses on improving their efforts, they need to get a few things out of the way (or out of their minds). …

Megan Leap3 Common Social Media Marketing Myths

5 Ways to Improve Your Lead Nurturing Campaigns

A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.  Looking back at some recent email nurturing wins we’ve had at MarketingProfs, I came up with these 5 tips for creating better lead nurturing campaigns to help you drive more sales, faster. 1.  Address obstacles. There are …

Megan Leap5 Ways to Improve Your Lead Nurturing Campaigns

What’s the worst marketing advice you ever received?

Some bad advice is legendary. Like, “Floor it! There’s never any cops out at this time of night.” Or “Go ahead—what’s the worst that can happen?” (Which always precedes something truly terrible.) But what about bad business advice? What’s the worst advice you’ve even received? Did you take it? (And spend considerable time trying to counter it?) Or did you ignore it? Here’s how …

Megan LeapWhat’s the worst marketing advice you ever received?